RÉÉ Trade Program
Join our trading community of green coffee buyers from Mexico’s origin. Here begins the journey towards sourcing coffee from a qualitative, fair, reliable and sustainable provenance.
RÉÉ Trade Program is a tailored -made commercialization point to simplify the purchasing process of green coffee beans from Mexico’s origin. With our robust network along 6 coffee producing regions within Mexico, we facilitate the purchases of enthusiastic green coffee-buyers by providing them coffee profiles from a fair, reliable and sustainable source.
Our Vision is to offer the best technological tool to supply Mexican coffee internationally and provide added-value to international green coffee buyers and suppliers of green coffee within Mexico. In this sense, thanks to our specialization in a Single Origin, the RÉÉ Trade Program will fulfill the function of diversifying Mexican coffee exports, boosting the national economy and the development of coffee industry within Mexico by increasing the production of qualitative coffee.
Mexico’ Coffee Overview.
Coffee is a strategic crop in Mexico; coffee is grown in an area of approximately 750 thousand hectares and its production employs more than 515,000 producers from 15 states and about 500 municipalities. Of the total number of producers, at least 310,000 cultivate in small areas of one to three hectares. Eighty-five percent of the producers are indigenous communities and a large part of the crops correspond to organic coffee.
The coffee variety arabica was cultivated for more than 200 years in Mexico and has given Mexico worldwide prestige as a coffee-growing country.
The states of Chiapas, Veracruz, Puebla and Oaxaca are the main producers, accounting for 89.7 percent of total production. Of the four, three have producers and areas that have achieved the recognition of the Appellation of Origin and Geographical Indications.
Mexico is in the Top 10 countries with the highest coffee production in the world with a production of 4.5 million bags of 60 kg each, likewise, Mexico is proudly among the Top 3 countries in the world with the highest volume of organic production of coffee.
In Mexico, more than 90 percent of the coffee produced is Arabica and the remainder is Robusta. The Arabica plant variety grows in the shade, is surrounded by fruit trees and various plant species, while the robust, which requires direct exposure to the sun, does not require accompanying plants, which contributes to deforestation, while the Arabica contributes to sustainable agriculture.
Sourcing with Mexican coffee means to invest in the development of a sustainable coffee culture, promoting the supply of organic products in Mexico and in the world. It means investing in producers with experience in the management of coffee plantations, and the transformation and preservation processes, it means you are investing in quality.
Coffee in Mexico is grown on fincas, communal, and private lands. Obviously, the latter are the most extensive. The ejidatarios have 39 percent of the land, the small owners 35 percent, the comuneros 21 percent, and those of the usufruct type, tenants and indefinite tenure, 4 percent.
Because Mexico enjoys a large territorial extension and a climate conducive to coffee cultivation, it should be noted that the RÉÉ Trade Program offers a great diversity of complex, distinguished and unique coffee profiles. Therefore, green coffee buyers can benefit from our program to locate the type of coffee variety that best suits their market needs.
As an example of the diversity of profiles that can be found in Mexico, on the one hand, in the State of Veracruz, coffee arises from the particular combination of its deep volcanic soils; the climate characterized by its high humidity throughout the year; and its cloudy winters, which, together, specify the high acidity, the intense aroma, the spicy flavor and the appreciable body that characterizes this Mexican coffee.
In the same way, in the State of Chiapas, coffee is grown on volcanic soils, an element that combined with the altitude gives it acidity, intensity, body and fruit notes.
On the other hand, the coffee produced in the State of Oaxaca offers interesting varieties that do not necessarily require blending, since they present a balanced acidity, complex aroma and notes from chocolate to citrus and in certain areas the coffee adopts a very peculiar hazelnut color, noticeable in the cup of coffee.
Finally, the State of Puebla is distinguished by producing coffee in the Northern region, where distinctive climatic characteristics prevail that favor its good quality and the production of organic coffee -it has 688 registered varieties, therefore a great diversity of sensory profiles can be found.
RÉÉ Trade Program’s Mission
In 1987 Mexico was the fourth largest producer in the world and by 2017 it had dropped to 11° place. It is currently the 9° producer, contributing 3 out of every 100 tons sold on the planet and consumed in more than 42 countries.
The RÉÉ Trade Program has the mission of diversifying Mexican coffee exports, consequently being a Platform & Business e-Tool boosting increase of the production of quality Mexican coffee for the benefit of producers and green coffee buyers, who seek to encourage the supply of sustainable coffee of Mexican origin.
How can I benefit from the RÉÉ Trade Program?
The RÉÉ Trade Program is a trading Platform & Business e-Tool, which has two users, THE BUYER and THE BIDDER. The first is the regular buyer of green coffee beans, aimed at roasters, distributors and coffee brands, who seek to make a digital but DIRECT LINK with the producers. THE BIDDER are the producers, cooperatives and exporters of green coffee beans throughout all the coffee growing regions within Mexico.
THE BIDDER has contributed to the development of the Platform & Business e-Tool for 5 years, so THE BUYER only needs to create an account, register and request the profile they are looking for to satisfy their commercial needs.
Regardless whether you are a BUYER and/or BIDDER, register your account and begin using the Platform & Business e-Tool, simplifying the commercialization of green coffee beans and making this process more efficient and dynamic.
