RÉÉ Trade Programme
Join our professional network of green coffee buyers sourcing directly from Mexico’s finest origins. We connect importers and roasters with a supply chain rooted in quality, consistency, and sustainable farming practices, ensuring traceability and long-term reliability from crop to cup
RÉÉ Trade Programme is a tailor-made commercial platform designed to simplify the sourcing of green coffee beans directly from Mexico’s origins.
With a robust network across six key coffee-producing regions, we support green coffee buyers by offering curated profiles from producers committed to fairness, sustainability, and consistent quality.
Our Vision is to provide the leading technological platform to simplify the sourcingof coffee globally — creating added value for international green coffee buyers and domestic suppliers alike.
Through our specialisation in monorigin sourcing, the RÉÉ Trade Programme is positioned to diversify coffee exports, strengthen our national coffee sector, and boost the economy by increasing the production and recognition of high-quality coffee.
Mexico’ Coffee Overview.
Coffee is a strategic crop in Mexico, cultivated across approximately 750,000 hectares and supporting the livelihoods of over 515,000 producers in 15 states and nearly 500 municipalities.
Among them, at least 310,000 are smallholder farmers cultivating plots of just one to three hectares. Remarkably, 85% of these producers belong to indigenous communities, and a significant portion of the coffee grown is certified organic.
Mexico has cultivated Arabica coffee for over 200 years, earning international prestige for its high-quality production. The primary coffee-producing states — Chiapas, Veracruz, Puebla, and Oaxaca — together account for nearly 90% of national output. Notably, three of these states have received official recognition through Appellation of Origin and Geographical Indications, reflecting the cultural and environmental uniqueness of their coffee-growing regions.
Mexico ranks among the Top 10 coffee-producing countries in the world, with an annual output of approximately 4.5 million 60-kg bags.
In addition, Mexico proudly holds a place among the Top 3 global producers of organic coffee, reinforcing its commitment to environmentally conscious agriculture.
Over 90% of the coffee grown in Mexico is Arabica, with the remaining percentage being Robusta. Arabica thrives under shade, growing in harmony with fruit trees and diverse plant species, which fosters biodiversity and sustainable farming practices. In contrast, Robusta typically requires full sun exposure and is often cultivated in monoculture systems, contributing to deforestation. This distinction underscores Arabica’s role in supporting both environmental preservation and high-quality coffee cultivation in Mexico.
Sourcing Mexican coffee is an investment in cultivating a sustainable coffee culture that promotes organic production both locally and globally.
It means supporting experienced producers dedicated to expertly managing plantations, as well as the processing and preservation of coffee quality. When you choose Mexican coffee, you invest not only in exceptional taste but also in the sustainability and future of the coffee industry.
Coffee in Mexico is cultivated on a variety of land types, including fincas, communal lands, and private estates, with private lands being the most extensive. Land ownership is distributed as follows: ejidatarios hold 39%, smallholders 35%, comuneros 21%, and usufructuary tenants and those with indefinite tenure comprise 4%.
Thanks to Mexico’s vast territory and favorable climate for coffee cultivation, the RÉÉ Trade Programme offers an extensive range of complex, distinguished, and unique coffee profiles. This diversity enables green coffee buyers to find and source the specific coffee varieties best suited to their market requirements.
An excellent example of Mexico’s diverse coffee profiles can be found in the State of Veracruz, where coffee cultivation benefits from a unique combination of rich volcanic soils, a consistently humid climate, and cloudy winters. These factors contribute to the coffee’s signature high acidity, intense aroma, spicy flavor, and notable body—hallmarks of Veracruz’s distinctive coffee.
Similarly, in the State of Chiapas, coffee is grown on volcanic soils at high altitudes, which impart vibrant acidity, pronounced intensity, full body, and bright fruity notes. Together, these regional characteristics highlight the exceptional diversity and quality of Mexican coffee.
In contrast, the coffee produced in the State of Oaxaca offers distinctive varieties that often stand perfectly on their own, without the need for blending. These coffees are characterized by balanced acidity, complex aromas, and flavor notes ranging from rich chocolate to bright citrus. In certain regions, the beans develop a unique hazelnut hue, which is also reflected in the cup, adding to their exceptional appeal.
Finally, the State of Puebla is renowned for its coffee production in the northern region, where unique climatic conditions favor both high quality and organic cultivation. With 688 registered coffee varieties, Puebla offers an impressive diversity of sensory profiles, making it a significant contributor to Mexico’s rich coffee heritage.
RÉÉ Trade Programme’s Mission
In 1987, Mexico ranked as the fourth largest coffee producer globally, but by 2017, it had fallen to the 11th position. Today, Mexico holds the 9th place, contributing approximately 3% of the world’s coffee production and exporting to over 42 countries.
The RÉÉ Trade Programme is dedicated to diversifying Mexican coffee exports by serving as a comprehensive platform and business e-tool. It aims to boost the production of high-quality Mexican coffee, benefiting both producers and green coffee buyers committed to promoting sustainable sourcing from Mexico’s rich coffee heritage.
How can I benefit from the RÉÉ Trade Programme?
The RÉÉ Trade Programme is a comprehensive trading platform and business e-tool designed for two key user groups: THE BUYER and THE BIDDER.
THE BUYER represents roasters, distributors, and coffee brands seeking a digital yet direct connection with coffee producers to source green coffee beans efficiently.
THE BIDDER It comprises coffee producers and cooperatives from Mexico’s diverse coffee-growing regions who supply coffee cherries and/or parchment to us, enabling the production of optimal quality coffee with the appropriate certifications.
By administering the dual-user model, we foster efficiency and streamlined transactions, bridging the gap between supply and demand in the Mexican coffee market.
THE BIDDER has actively contributed to the development of the Platform & Business e-Tool over the past five years. As a result, THE BUYER only needs to complete our RÉÉ Toolkit: Coffee Profile Detector, and we will identify and provide the exact coffee profile they are seeking.
Whether you are a BUYER or a BIDDER, contact us today and start completing our RÉÉ Toolkit—streamlining your access to the international green coffee market and making the sourcing process more efficient and dynamic.
